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Thanks to @MyNutella for the photos. Can't wait to see DiorRob in my local stores!
"Robert Pattinson is the new face of the Dior Homme ready-to-wear autumn 2016 collection designed by Kris Van Assche, in an ad campaign photographed by Karl Lagerfeld,"
"This collaboration marks a new chapter in the story connecting the House and the British actor, the muse of the Dior Homme fragrance since 2012."
Dior Homme is writing a new page in its story with Dior Homme Parfum, and cast in the fragrances image, it's Robert Pattinson, who is the embodiment of this magnetic and intoxicating man.CAN WE GET A WHOLE LOTTA OF THIS FOR ROBMAS??
Smooth and intense, powerful and distinguished, the accords in Dior Homme Parfum reveal a singular and distinguished signature. It’s an intoxicating alchemy of leather notes, floral accents of Pallida iris – the noblest variety in the iris family – and ambrette absolute, the liqorous and heady musky touch that serves to punctuates the base of this new masculine scent. “Dior Homme Parfum is a composition of unusualconcentrationfor a men’s fragrance. It ‘works’ on the skin, having a longevity of an uncommon intensity. It’s a perfume that’s there for the long haul, a voyage”, explains François Demachy, the House’s exclusive perfumer-creator. A reflection of the new composition contained within a glass bottle with couture finishes, Robert Pattinson embodies this freedom-loving, magnetic, radiant and elegant man. In front of director Romain Gavras’ camera, the actor exhibits his carnal power and nonchalant seductiveness. Everything about him appears elusive, apart from his floral, woody and leathery scent.
The elusive and nonchalant incarnation of the Dior Homme scent, the actor Robert Pattinson lends his easy elegance to Dior Homme Cologne, a simply daring fragrance in his image.They always slay me with their imagery. The white shirt "clinging to his skin in the sea breeze, dazzling against the bright sky of a summer morning..." POOOOF.
This is the story of a contemporary, freedom-loving man, who glides effortlessly from one life to another, from one role to the next. His timeless elegance has a freshness to it, it's low-key in appearance, but sharpened with precision, like the white shirt he's never without. Clinging to his skin in the sea breeze, dazzling against the bright sky of a summer morning, for him it's luxury reduced to its purest and simplest expression. And it's exactly this unique sensation of the freshness of a white shirt on the skin that inspired François Demachy, the house's exclusive perfumer-creator, to produce the elegant and pure Dior Homme Cologne .
"I wanted to create a modern Cologne that was pared down and made up of notes as fresh as cotton," he explains. Reinterpreting this classic men's fragrance with respect to the modern and sophisticated Dior Homme signature, the perfumer-creator chose the most noble raw materials: the citrus notes of Calabrian bergamot meld with the sensuality of grapefruit flowers on a base of white musks, in a composition equal parts spare and bold.
"Dior Homme Cologne is a true exercise in style that touches the essence and the simplicity of luxury," François Demachy declares.
Exclusive! Robert Pattinson Talks to Teen Vogue About His Latest Campaign
Because there's just something great about a guy who likes fragrance. (Especially when that guy is R.Patz).
Few male fragrances have managed to capture female attention quite like Dior Homme Eau for Men. Perhaps that's because the scent—classically masculine according to perfume tradition—gives a couple nods to the ladies with notes like grapefruit and iris.
Or, perhaps more realistically, it has to do with its spokesman: The painfully handsome Mr. Robert Pattinson. (Tink: That's a bingo!)
"The idea of revisiting a classic fragrance was very attractive," says the star, who imagines the scent's wearer to be "a free spirit who does whatever he wants, and is fearless about it." Indeed, the fragrance's film campaign, directed by Romain Gavras, depicts just that:
Viewers can watch as he races a vintage car along the beach, runs on rooftops, kisses (Twilight style!) (Tink: Teen Vogue, you need a time out for acting like DiorRob kisses in the elevator are like Twilight kisses. Don't make us do a compare and contrast post because we happen to love all Rob's kisses but they are not created equal. Ok I'm done.) in an elevator, and more. These various scenes embody a guy who's a lot less Edward Cullen...and a lot more James Dean. (Tink: Ha! The irony never ceases to amuse.)
For R.Patz, it's fitting that the fragrance he's fronting is all about rebellion. "When I was 12, I remember being on holiday in Portugal and watching teenagers going into bars," he says. "I believed that splashing cologne would convince everyone I was an adult. I thought wearing perfume was the cool thing to do." Reluctantly, he adds, "That...and hair gel."
But, Rob acknowledges, it's totally possible that the dude who wears this scent may be slightly outdone—by the ladies. In fact, he seems undeterred by the female fanbase the fragrance has garnered. (Tink: Is anyone surprised by the female fanbase flocking towards DiorRob?)
"She's a girl of her own mind," he imagines, "refusing to smell 'pretty' or do what's expected of her. And clearly someone who isn't confused about her idea of femininity."
Luckily, this free-spirited lady is a familiar figure in the actor's life. "My mum's quite a dominant personality," he explains, "so I've always been very comfortable around girls." (Tink: Heeeeeeeey! How you doin, Rob?)
Somehow, we think the feeling might be mutual.Via
Twilight star and general heart throb Robert Pattinson was announced as the new face of Dior Homme last year to the delight of most women around the world.We are certainly delighted behind this partnership, that's for sure. While the original DiorRob launch has over 17 million views, Dior also launched a new cut of the ad specifically for Eau for Men and the "magnetic icon". Check it out and give it some hits then head to Macy's to drool at your local DiorRob display.
Since premiering in Europe last September, Robert Pattinson's steamy Romain Gavras–directed fragrance commercial for Dior Homme has generated more than 15 million views on YouTube. When the black-and-white short, starring the 27-year-old Twilight-saga heartthrob makes its American television debut in February, during the Olympics, that number should increase exponentially. (Kate: I'll say! Go Rob) Pattinson's steely glances are being repurposed to promote Dior Homme Eau for Men, a fresh new grapefruit and coriander-spiked riff on the heady, iris-laden original scent that hits shelves exclusively in the U.S. in February.
"I like trying to do ambitious things," says Pattinson. Pairing the Parisian luxury brand with Gavras's "violent and visceral" approach was his idea. (The director's infamous 2010 video for M.I.A's "Born Free" was pulled from YouTube for its graphic content.) "That's what got me really enthusiastic about the campaign, that [Dior] wasn't shying away from anything." Pattinson's beauty contract has afforded him a few other perks. "I was a brush-your-teeth-and-have-a-shower kind of guy. I can't tell if it's because of my association with Dior or because I'm older, but I've started moisturizing," he says, calling out the brand's Dermo System Repairing Moisturizing Emulsion as his current skin salve of choice. With a tinge of sarcasm, he adds, "It's been a quite profound change in my life." As for the fragrance he fronts, Pattinson likes it best in shower-gel form. Other musts include Nudie jeans and "old Hanes T-shirts," he says. "There are stores that sell these sweat-stained T-shirts for like $80. It's a weird cult!"
Up next for the British-born star is director David Cronenberg's Maps to the Stars—a "darkly comedic Hollywood satire ghost story," according to Pattinson. He also has projects with Werner Herzog and Anton Corbijn in the works. "This year, I'm trying to see what my niche is."
Now Starring: #RobertPattinson as the (unbelievably gorgeous) new face of @Dior Homme #DiorRob http://t.co/OCSiQrH6b3 pic.twitter.com/9e4Ni1IuDC
— Macy's (@Macys) January 4, 2014