And as you know the new Dior Homme Eau for Men hit Boots in the UK & Ireland on March 5th so of course we all went DiorRob spotting!
Window Display in Oxford Street
The best-selling fragrances in 2013: Top 10 men's fragrances - From Parfums-Tendances-Inspirations.com - March 14th 2014:
Dior and Paco Rabanne managed a very good year with two fragrances for men in the top 10. According to the calculation method, the best-selling perfume in 2013 is 1 Million or Le Male. Explanation.Source via @sallyvg
In 2013, sales of men's fragrances on the selective market fell by 1.7% in value and more than 4% in volume. Yet some brands are doing very well.
This is the case of Dior, the best-selling fragrance brand for men in France. The new face of Dior Homme, and perhaps the light reformulation of the perfume have boosted sales by more than 35%. (...)
"2013 advertising campaign for Dior Homme with Robert Pattinson. The perfume gained 6 ranks and joined the top 10:"
Top 10 masculin 2013 / Top 10 men's fragrance 2013:
1- Jean Paul Gaultier : Le Mâle
2- Paco Rabanne : 1 Million
3- Dior : Eau Sauvage
4- Hermès : Terre d’Hermès
5- Dior : Dior Homme
6- Chanel : Bleu de Chanel
7- Hugo Boss : Boss Bottled
8- Paco Rabanne : Invictus
9- Yves Saint Laurent : La Nuit de l’Homme
10- Diesel : Only the Brave
Thanks to PattinsonArtWork for the translation
DiorRob was also featured on the back of the Boots Magazine
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