From NY Mag
The saga has had quite a mystic fashion adventure over the past year. Landing most noticeably first in Hot Topic stores, Twi merch bolstered the retailer's sales in the third quarter of '08, one of the worst economic periods in decades, keeping the chain not only from going under but also astoundingly profitable. The rest of the industry drooled over those financial returns, and companies quickly began scheming for their own fashion-derived pot of Twilight gold. Nordstrom was quick to launch its own Twilight line of Team Edward T-shirts, jewelry, and other nonsense. Increasingly ridiculous Twilight product launches followed, including makeup (more than one line), "Edward's smile" necklaces, and vampire-fang veneers, which cost from $250 for a dentist to apply.
The saga has had quite a mystic fashion adventure over the past year. Landing most noticeably first in Hot Topic stores, Twi merch bolstered the retailer's sales in the third quarter of '08, one of the worst economic periods in decades, keeping the chain not only from going under but also astoundingly profitable. The rest of the industry drooled over those financial returns, and companies quickly began scheming for their own fashion-derived pot of Twilight gold. Nordstrom was quick to launch its own Twilight line of Team Edward T-shirts, jewelry, and other nonsense. Increasingly ridiculous Twilight product launches followed, including makeup (more than one line), "Edward's smile" necklaces, and vampire-fang veneers, which cost from $250 for a dentist to apply.
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