Some might not get the appeal of Ed "Chuck Bass" Westwick unless you watch Gossip Girl...much like you might not get the appeal of Alex "Eric" Skardksdutsswjpdr unless you watch True Blood *snicker*.
That said, Ed is a smart lad that knows how to drop a name ;)
“They’re incredibly successful, but that’s Robert Pattinson’s thing and I’m blessed to have the success I’ve had,” he explained. “That said, I would love to work with Rob.”
Source via PattinsonStew