DIOR: Robert Pattinson and Romain Gavras "began a new chapter in the fragrance's history, writing it in black and white"

DIOR: Robert Pattinson and Romain Gavras "began a new chapter in the fragrance's history, writing it in black and white"

Dior's site, DiorMag, has some great, recent editorials on DiorRob. I love the way Dior is marketing everything. Pleased as punch with their new Dior Homme. The first article was about the behind-the-scenes video. Click HERE to view the BTS video from DiorMag's site. We've also added our playlist of official DiorRob YouTubes to our sidebar. We start with Rob's interview and after that, the film launches, followed by the uncensored version then the BTS video. Then it loops all over again! DiorRob is always a click away when you're on ROBsessed.

The second article from DiorMag was posted on DiorRob Day (forever September 1st). A NEW MAN! You'll be beaming by the time you finish reading.



From DiorMag:

After unveiling the brand new film for the fragrance Dior Homme starring Robert Pattinson, DiorMag takes a sneak peek at the secret workings of the filming process and invites you to discover the making of the campaign. 

It's an overwhelming desire he'd had for a long time: more than anything Robert Pattinson wanted to work with the director Romain Gavras. A major fan of the film maker's raw, edgy aesthetic, it was the British actor who personally suggested the name of the son of Costa-Gavras to Dior for the filming of the new Dior Homme campaign. Together, they began a new chapter in the fragrance's history, writing it in black and white, a chromatic contrast that gives the resulting images a heightened effect. Romain Gavras' unrestrained, feverish camera style provided the perfect tool to lay raw Robert Pattinson's offhand, provocative power. 

Remaining faithful to his reputation as a controversial music video maker (he's worked with the likes of Jay Z, M.I.A, Justice), Romain Gavras has created a faced-paced, breathless film, where the images, snatched moments speeding past, segue into each other as an expression of our two heroes' swelling thirst for experiencing life. It's the turn of photographer Nan Goldin to capture Robert Pattinson's seductive power. The American artist, famous for her on-the-wing snapshots of 1980s New York, is the creator of the campaign portraits. Bathed in a warm, amber light, a quite sensual tone, she captures Robert Pattinson's on-edge intensity, immortalizing his impulsive, electric charisma.

From DiorMag:

A new chapter in the Dior Homme story starts today with Robert Pattinson playing the leading role. Here, on DiorMag, we bring you the fragrances brand new film advert directed by Romain Gavras.

He's in perpetual motion, running towards freedom, navigating the tightrope of an ever-changing life. The Dior man is fearless, embracing the unknown, playing with his own destiny. He has no regrets, his life is unapologetically his own, and he fits a thousand lives into his single one. Magnetic, sensual and provocative, the Dior man possesses the same traits as Robert Pattinson. Because the actor, like the character he embodies, has already lived several lives: as a youngster he played piano and guitar, was in a band and dreamed of being a musician. Next, he began treading the boards and taking on the kind of roles that would catapult him to icon status: the conflicted heartthrob vampire of Twilight fame, of course, but also the veterinarian of the film Water for Elephants, and the golden boy of Cosmopolis. 

And now his path crosses that of the Dior Homme fragrance. Together, they revisit the fragrance's identity, opening it to new horizons through the camera of the director Romain Gavras. Known for both his full-length films and his striking music videos for the likes of Justice, M.I.A and Jay-Z, the son of film maker Costa-Gavras recounts a story here that's edgy and energetic. A story in which the black-and-white images segue into each other in a shimmering, powdery, grain-filtered gray, where the camera captures the headlong rush of two soul mates living out a modern love in the throes of youth. Attracting and electrifying each other, they write their carefree, tumultuous love story, living for the moment, seeking out sensations, diving fully-dressed into a swimming pool, shocking the public at a straight-laced ball. Their tale is unique but nonetheless universal and timeless. Whether on a deserted beach or the rooftops of New York, whatever the destination, the Dior man relishes the pleasures of whichever life he's chosen for himself - a life of a thousand possibilities.