Water for Elephants box office numbers are in!

Robert Pattinson had a great showing at the box office and Water for Elephants was reported as "over performing"! We love that :)



Here's a round up of news reporting the box office numbers:

From Deadline

Scoring an "A-" CinemaScore was Fox 2000's Water For Elephants based on Sara Gruen's best-selling book and written by Richard LaGravenese and directed by Francis Lawrence. Clearly, the classy ad campaign was intriguing for adults who don't rush out to see films, and for Robert Pattinson's Twi-hards who do. But this beautifully filmed but searing drama was considered a hard sell.

1. Rio 3D (Blue Sky Studio/Fox) Week 2 [3,842 Theaters]
Friday $10.6M, Saturday $10M, Easter Weekend $26.6M (-32%), Cume $81.1M

2. Madea's Big Happy Family (Tyler Perry/Lionsgate) NEW [2,288 Theaters]
Friday $10.5M, Saturday $9.1M, Easter Weekend $25.7M

3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]
Friday $7M, Saturday $6.5M, Easter Weekend $17.5M

From The Hollywood Reporter:

In North America, "Rio" wins Easter weekend, while Tyler Perry's "Madea" and "Water for Elephants," starring Reese Witherspoon, Robert Pattinson and Christoph Waltz, are off to good starts.

Overperforming in its opening was Fox 2000’s period circus romance Water for Elephants, which debuted to $17.5 million from 2,817 locations. Based on Sara Gruen’s bestselling book and directed by Francis Lawrence, the film stars Reese Witherspoon, Robert Pattinson and Christoph Waltz.

Water for Elephants drew an A- CinemaScore, and played heavily to adult women. Females made up 70% of the audience, while 70% were over the age of 25. The film’s successful opening is a win for Fox’s marketing team, which targeted fans of the book, as well as playing up the love story.

"It is a great number for an adult film. When a movie shows emotion, that's what draws you in," Fox senior vice president of domestic distribution Bert Livingston said. "This really overperformed, and will have great legs."

From Los Angeles Times

"Water for Elephants," a romantic drama starring Robert Pattinson and Reese Witherspoon, got off to a better-than-expected start, grossing $17.5 million.

...

"Water for Elephants," based on Sara Gruen's bestselling novel about a 1930s traveling circus, had a budget of about $40 million. Most of those who saw the film seemed to be either older women familiar with the book or fans of young "Twilight" heartthrob Pattinson, as the audience was 70% female. And those moviegoers enjoyed the picture, giving it an average grade of A-minus. That positive buzz could be especially good news for the movie because audiences don't usually run to see adult dramas on their first weekend in theaters.

In any event, the movie is off to a far better start than Pattinson's last nonvampire movie. In March 2010, his Sept. 11 drama "Remember Me" opened only to a modest $8.1 million. The "Water for Elephants" results could mean that he's being taken more seriously as a dramatic actor -- or perhaps just that he should star in more films alongside popular leading ladies with box office clout, like Witherspoon.

Keep supporting the film and take your family and friends to see Water for Elephants! International markets are opening up and we'll be in round 2, 3, 4, etc. soon :))